AI Outtakes, Vol. 8

Every time I sit down to write a new one of these, I think about numbers. I mean, as a startup founder I am always thinking about numbers; how much cash is in the bank, what's my monthly revenue, can I afford to make that hire, etc.

`photo of a person surrounded by numbers`

But this little newsletter that started as a way to amuse myself while generating images for Orchestra AI 's customers is now on its 8th edition with almost 300 subscribers. I keep hearing from people that it's the highlight of their week and that makes me so, so happy.

On to the prompts!

This week I was working with a founder to help them get their marketing message across. Their existing material focused on product features, but after talking I proposed a set of materials that focus entirely on the customer pain point.

In this case the target customers are leaders at professional services firms. These firms are always concerned about staff utilization. Are their staff who are uncovered? Are some overbooked?

If you've worked in a firm like this you might be familiar with the term 'on the beach'. It's slang for time that can't be billed - so your team might as well be on the beach, as the metaphor goes. I love metaphor when building marketing materials so I decided to explore this one - can AI generate photos of businesspeople having fun while others are overworked?

Ooooooh boy can it.

`photo of a bunch of office workers playing beach volleyball`

`photo of office workers wearing business suits, playing beach volleyball`

Ok, that last image is probably good enough to use. Let's see if we can get other visuals of office workers at the beach.

`photo of an office worker wearing business clothes, sitting in a beach chair, holding a margarita`

I definitely notice that AI defaults 'office worker' to a man, so let's see if we can fix that.

`photo of several male and female office workers wearing business clothes, sitting in beach chairs, holding frozen drinks`

Okay, we've gotten some good results for the workers on the beach. What about the other side? What about our poor staffer who's booked 340% for the next twelve weeks?

`photo of one office worker doing multiple jobs, sweating`

`photo of one office worker, sweating, worried, stressed out, overworked, frustrated`

`photo of an office worker, hands in hair, worried, stressed out, overworked, frustrated, angry`

Why should it just be one overworked staffer? Maybe AI will do better with multiple people.

`photo of three office workers, hands in hair, worried, stressed out, overworked, frustrated, angry`

TBH the stressed out folks make me sad. Let's check back in on our staff who are underutilized!

`photo of male and female office workers wearing business suits, in a conga line, at a party, dancing, music, disco ball`

As much as I giggle when generative AI barfs up another royal blue suit, let's see if we can get some variety.

`photo of male and female office workers wearing grey or black business suits, in a conga line, at a party, dancing, music, disco ball`

I hope you enjoyed this week's edition of AI Outtakes! My shameless plug for Orchestra AI - if you've got an unfilled digital marketing role at your company, or know someone who does, or if you haven't been able to find the time to keep on top of your marketing, give Orchestra a try! I promise, you'll always get the correct number of fingers and legs!

`photo of several male and female office workers at the beach, looking at the camera, professional clothing, sunset, waving goodbye`