Orchestra AIBlog

AI Outtakes, Vol. 12

Jim Wrubel

Jim Wrubel

CEO, Orchestra AI · November 20, 2023

In this article, the author explores the process of generating images using AI and shares tips for creating consistent and stylized images for marketing purposes.

AI Outtakes, Vol. 12

In (most of) the U.S. this week marks the end of Daylight Savings Time. This means a few days (or weeks) of either being this person or listening to them:

AI Outtakes, Vol. 12

I've covered a lot of topics here at AI outtakes but one that we actually haven't generated any images at night. This is because most of the images we generate through Orchestra AI are intended to accompany business marketing materials, and until we start working with a flashlight company night's just not going to be a priority.

I recall in the very early days of AI image generation a couple of social media posts made the rounds purporting to be AI generated images featuring dashcam footage of Gwyneth Paltrow:

spooky
spooky
alien or celebrity?
alien or celebrity?

These image generation models have gotten better so let's see how they handle night scenes!

night vision security camera footage of office workers having a business meeting in the forest

A little stylized but generally what I asked for
A little stylized but generally what I asked for

night vision camera photo of a lawn crew trimming bushes and mowing the lawn in front of a house

Also generally what I asked for, but DALL-E 3 is lacking in authenticity with these
Also generally what I asked for, but DALL-E 3 is lacking in authenticity with these

Okay let's try some prompts to capture the spirit of the intense hatred that some people have for the early darkness.

a photo of a group of people outdoors at night, looking at the moon, yelling, angry, raised arms

I wonder if generative AI can't do angry? But also I love the tiny arm coming out of one person's ear, and the fact that one of them appears to have actually punched the moon.
I wonder if generative AI can't do angry? But also I love the tiny arm coming out of one person's ear, and the fact that one of them appears to have actually punched the moon.

DALL-E 3, you're up.

I'd like to generate a photo that captures the intense hatred some people have for the end of Daylight Savings time, when it gets dark very early. Can you depict a group of office workers in a night setting, angry at the darkness, raising their fists and yelling?

Sooo many things wrong with this.
Sooo many things wrong with this.

Okay, back to something more random then.

a photo of taylor swift and a fat bear, disco dancing at night, in the forest

Delightfully random
Delightfully random
The snow is a nice touch
The snow is a nice touch

Still, it feels like nothing we've done here captures the style (and spirit) of the Gwyneth Paltrow dashcam footage images. I wonder if we just try that?

Gwyneth Paltrow dashcam footage

Just... wow. Even the parking job is bad with this one.
Just... wow. Even the parking job is bad with this one.

Seems like generating photos in that style is proving difficult. This might be the prompts I'm using, or it might be that the original images didn't come straight from an AI art model. But OpenAI released a new feature in ChatGPT - you can now upload an image to use and ask ChatGPT about it. Let's see if we can use the existing photo as a template?

AI Outtakes, Vol. 12

Can you generate a grainy photo of an office worker at night, in a similar style to this photo?

Much, much better. Would be an A+ if he was flashing gang signs.
Much, much better. Would be an A+ if he was flashing gang signs.

Now we're getting somewhere!

Can you make a photo of office workers having a meeting in the middle of the road, in the same style?

More crisp and stylized than I wanted, but the effect is there.
More crisp and stylized than I wanted, but the effect is there.

Now can you generate an image of a fat bear in the same style as the photo I uploaded, and have the bear look surprised as though it didn't want to be found?

It got the eye reflection perfect!
It got the eye reflection perfect!
I prefer this one for having the car in the photo
I prefer this one for having the car in the photo

Okay now armed with a style that works, let's see if we can get a mashup of a stock photo and dashcam footage.

Can you generate an image in this style, but instead of a bear make it two male office workers standing next to a water cooler, talking to each other?

One way to not have to deal with accurately depicting fingers is to have the people all keep their hands in pockets
One way to not have to deal with accurately depicting fingers is to have the people all keep their hands in pockets

Now can you depict an office meeting of three people with different backgrounds, where one person is giving a presentation? But make the photo extra grainy and make their eyes reflect the way the bear's eyes reflected in the photo I uploaded.

Two words that have never in the history of language been used next to each other: "Hilariously Orwellian"
Two words that have never in the history of language been used next to each other: "Hilariously Orwellian"

Now can you generate an image of a Zoom meeting but all of the participants are lit with night vision dashboard cameras.

Help, I've fallen into a cyberpunk dystopian future and I can't get out
Help, I've fallen into a cyberpunk dystopian future and I can't get out

We've learned a lot in this process! If you take only one thing away for your own use of AI in image generation for marketing or anything else, remember the trick where you can provide an image to DALL-E 3 and use that as a basis for generating other images in a similar style. Combined with the brand mascot trick, you can quickly create images in a consistent style with consistent characters for use in all of your collateral.

Until next week!

Can you generate an image in this exact style but instead of a bear make it an office worker waving goodbye

This edition started out funny and has ended up mostly terrifying.
This edition started out funny and has ended up mostly terrifying.

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