Orchestra AI, Inc.'s logo

Articles tagged tools by Orchestra AI, Inc.

Marketers: It's time to retire your link shortener

    Aug 08 2023

    3 minutes

Marketers: It's time to retire your link shortener

Link shorteners arose to solve a very specific issue - Twitter was becoming massively popular in the late 2000s, but had a 140-character limit to messages. Tools like bit.ly and Buffer's version, buff.ly, saved precious characters in the original message. Fast forward to 2023, and the landscape looks a lot different.